I've noticed a definite trend in migraine commercials:
They all have bright flashing lights and loud noises in them. Now everyone who has ever known anyone who has even THOUGHT about having a migraine, KNOWS that bright flashing lights and loud noises are not a good thing. Along with smells (I'm surprised they haven't invented scratch and sniff television yet and I'm sure when they do, migraine medication manufactures will add an offensive odor to their commercials as well).
The Excedrin and Imitrex commercials are bad. Jackhammer noises, horn noises, sunlight, other flashing lights, etc.
Head-On is just loud and repetitive: HEAD ON, APPLY DIRECTLY TO YOUR FOREHEAD! HEAD ON APPLY DIRECTLY TO YOUR FOREHEAD! HEAD ON!!
I tell you what medication I am going to start using: The one that has a commercial with a dark screen and a quiet, soothing voice nicely explaining that they understand migraines and have a medication that will help.